Marketing that Moves People
Strategy, storytelling, and collaboration.
From performances to festivals to conferences, I’ve led event marketing campaigns that consistently exceeded revenue goals. Working closely with designers, project managers, and event teams, I’ve built content strategies that drive attendance, elevate brand presence, and deliver impact.
Where Creativity Meets Conversion
A compelling content strategy and event campaign for an international performance tour.
The campaign celebrated three decades of the company’s work through a curated content series across print, social media, paid ads, and press—designed to build momentum and deepen audience engagement in both France and San Francisco. We partnered with outlets including SF Chronicle, SF Weekly, and The Washington Post to drive visibility in the US as well as local press in France. All performances sold out, and we exceeded our ticket revenue goals for the season.
The multi-channel ad campaign rolled out over three months, over video, social media, email, print, and website to engage key audience segments and build momentum leading up to the event.
Behind the Curtain: Campaigns that Deliver
The Resilience Project was a national dance-theater tour exploring human trauma and resilience, developed through interviews with veterans and their families. Using the interview text, Joe Goode and the company created a powerful performance that blended personal storytelling with movement.
Turning Vision into Visibility
The campaign strategy combined two overlapping approaches: one focused on promoting the tour through branded photography, video trailers, paid and organic social media, rehearsal footage, and press coverage; the other highlighted the project’s themes, encouraging follower engagement through interactive calls to action on social platforms. Performances across the country were sold out, reflecting strong audience connection and demand.