Driving Reach & Results

Creating content that actually connects with people is why I am passionate about marketing. Whether I’m building out a cross-channel campaign or managing a fast-moving project, I love digging into the data, finding the story, and making sure everything runs smoothly from start to finish.

I’ve led strategy, managed timelines, and brought big ideas to life across social, email, and web—and I’m always looking for ways to make an impact and keep things moving.

Listening, Learning, Leading

Project 1: Global Employer Brand Campaigns

Role: Marketing Project Manager

Teams: Global Awareness & Engagement teams, Research & Development, Frito-Lay, PepsiCo Beverages recruitment teams, Employee Resource Groups

Managing a series of multichannel storytelling campaigns, I partnered with cross-functional teams and agencies to build out an editorial calendar and data-driven metrics specific to each campaign. I brought a mix of strategic thinking, creative execution, and a get-it-done mindset.

  • Dear HR

  • How it started...How it's Going

  • Because She Dared

  • Awards

  • Where in the World

Multi-channel Data & Insights EOY

8.6 MM

Impressions

4.9 %

Engagement Rate

4K

Job views

1.7k

Stories website traffic

*vs 2023

    • Social Media Results: 8.6MM impressions; 333k clicks; CTR 3.71% and 3.9% engagement rate (organic and paid)

    • Organic: 6.96MM impressions, CTR 6.28% and engagement rate 6.99% - above benchmarks (CTR 3.71%, engagement rate 6.09%)   

    • Paid Media (May–September): Launched the 'Because She Dared' in the U.S., generating 1.2M impressions, 400K reach, and 3K job views, with 58.95% of viewers being net-new engagers. The campaign resulted in 750 applicants and 5 hires. We also observed a 1.16% increase in the women’s application ratio in the U.S.Description text goes here

    • Website traffic increased by 109% in 2024

    • Stories site traffic increased by 1.7k% YTD.

    • EBI year-to-date is at 8.08, with Q3 score matching the highest score to date in 2024 (Q1 8.08, Q2 7.8).

    • We observed a rise in the US Inclusive Community score, from 6.92 to 7.17, which may suggest an influence from our 'Because She Dared' campaign and associated paid media efforts.

    • Balance & Wellbeing Increased commentary on LinkedIn helped increase this attribute score, with additional discussion in Q3 on overall good work life balance. More specifically, hashtags such as #BecauseSheDared and #PepsiCoPositive, were used while highlighting flexibility at work.

    • PEP Social shares for Global COE content had an estimated reach of 5.25MM and an EMV of $57k, with awards being the most shared content.

Stories that Scale

Project 2: Capital Campaign - What’s The Center’s Story?

Role: Marketing & Communications Manager

Teams: American Institute for Architects team, board members, the SF Bay Area architecture community and government stakeholders

Launched a digital capital campaign built around the content series What’s the Center’s Story? The campaign goal was to be a catalyst to fund a new company headquarters. I led a cross-functional communications strategy that elevated stakeholder voices through personal testimonials and a targeted paid media campaign.

Despite tight timelines and shifting priorities, the results exceeded expectations: within one month of launch, we raised $1M, doubled our YouTube following, and earned coverage in major industry publications. The experience reaffirmed the power of thoughtful, strategic storytelling to drive results.

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